[130519] Bom’s LINE Play Diary #23: “A photo that a fan took for me*^____^* I like it!!!☆*:.｡. o(≧▽≦)o .｡.:*☆”
Cap & Translation by kristinekwak@ygladies.com
(Source: ygladies.com)
SPOTTED: Vivacious Bom Strutting in Luxury Brands Balmain, Chanel & Guiseppe Zanotti at Incheon
Our lovely Lady Spring Park Bom is making heads turn with her effortless style during her latest trip to Japan, via Incheon Airport. It should come as no surprise that Bom exudes sexiness without even trying; oftentimes her trademark stockings does the trick.
If there’s any brand that best fits Bom’s style and personality, it would be none other than Balmain’s latest resort and prêt-à-porter (or ready-to-wear) collection. The Balmain bright yellow biker jacket is a stunner; underneath it is a Balmain Multicolor Printed Linen Tank Top (available at net-a-face for $810), whose color tones are season-appropriate.
Bom accessorized herself in another quality brand — Chanel. Bom complemented her outfit with a pair of Chanel Oversized Square Acetate Sunglasses (available at Liberty London for $410.89) and a Chanel Hampton Mini Flap Bag (available at spotted fashion for S1,900), a seasonal bag which was released in Chanel 2011 Fall Collection, and has made a comeback during the Spring 2013 Collection. The bag is a hot item among celebrities and fashion savants.
To finish the look, Bom wore wedge sneakers from Guiseppe Zanotti (available at Neiman Marcus for $595.00). The wedge sneaker is a must have this season! Blackjacks, do any of you have a pair already?
Fashion IDs by WILLA@ygladies.com and BEAbee@ygladies.com
Collage by WILLA@ygladies.com
Article by staff@ygladies.com
(Source: stylefiles.ygladies.com)
2NE1 x Chrome Hearts for Shinsegae ‘2NE1 Loves’ Campaign!
Full Details on the Endorsement HERE
![[130519] Finally! Full Details on the ’2NE1 Loves Shinsegae’ Campaign
It was announced on the 20th that Shinsaegae will be unveiling their new image as a ‘young and dynamic fashion department store’ with the ‘2NE1 Loves Shinsegae‘ campaign, which will run from 29 May to 27 June.
Shinsegae, famous girl group 2NE1 and luxury brand Chrome Hearts will hold promotional activities such as advertisements, a photo exhibition, the sale of products that they collaborated on and more.
Shinsegae plans to change its image from that of a ‘classy department store’ to a ‘young and trendy department store’ through this campaign in order to appeal to a diverse customer base.
The ads where 2NE1 has modelled for will be displayed in the main building of Shinsegae, in fashion magazine DM and other offline media and also in online media such as Shinsegae’s home page, blog and SNS.
By using 2NE1 as models in the ads, they hope that the image of ’imposing and sophisticated women’ will convey a message to the consumers that ”shopping at Shinsegae = sophistication’.
In addition, gift catalogs and advertisement images have been created for the products that each 2NE1 has designed themselves and will be available for viewing though the blog and homepage. Video catalogs have also been made for the products that will also be available for viewing through those avenues.
During the promotion period, there will be a pop-up store and a photo exhibition to showcase the product planning process between Shinsegae and 2NE1.
On the 5th floor of Shinsegae’s main building, luxury brand ‘Chrome Hearts’ will open a pop-up store where the collaboration products that 2NE1 has participated in in terms of planning and design will be showcased.
The main products include tank tops, hood jumpers, pants etc, which amount to more than 20 items. These items will be sold exclusively in Korea for just a month, thereafter it will be available in Chrome Hearts stores worldwide.
In addition, the 5th floor of the main building will also contain a photo exhibition where you’ll be able to see 2NE1′s various looks.
Lee Bo Young, team leader of the brand strategy team of Shinsegae says, “We hope that through this campaign, Jeff Koons, Ewan McGregor and 2NE1 will be able to deliver a different image of Shinsegae and we will continue with the strategy of creating design and lifestyle that can be shared with consumers”.
Source: NSNPA
Translated by:nyldeabcd@YGLadies
Note: Shinsegae is a South Korean department store franchise, along with several other businesses, headquartering in Seoul, South Korea. The name of Shinsegae literally means “New World” in Korean. Its flagship store in Centum City, Busan, is the world’s largest department store, surpassing the Macy’s department store in New York City in 2009. (Wikipedia) The photo exhibition and pop-up store for 2NE1′s campaign will be held at Shinsegae’s main building, which is located in Seoul.
Thanks to everyone who sent us the tip!](http://24.media.tumblr.com/6cbda14cb7720f1d4cd2e0425cdbc859/tumblr_mn22b72UAH1qc7c2ko1_500.jpg)
[130519] Finally! Full Details on the ’2NE1 Loves Shinsegae’ Campaign
It was announced on the 20th that Shinsaegae will be unveiling their new image as a ‘young and dynamic fashion department store’ with the ‘2NE1 Loves Shinsegae‘ campaign, which will run from 29 May to 27 June.
Shinsegae, famous girl group 2NE1 and luxury brand Chrome Hearts will hold promotional activities such as advertisements, a photo exhibition, the sale of products that they collaborated on and more.
Shinsegae plans to change its image from that of a ‘classy department store’ to a ‘young and trendy department store’ through this campaign in order to appeal to a diverse customer base.
The ads where 2NE1 has modelled for will be displayed in the main building of Shinsegae, in fashion magazine DM and other offline media and also in online media such as Shinsegae’s home page, blog and SNS.
By using 2NE1 as models in the ads, they hope that the image of ’imposing and sophisticated women’ will convey a message to the consumers that ”shopping at Shinsegae = sophistication’.
In addition, gift catalogs and advertisement images have been created for the products that each 2NE1 has designed themselves and will be available for viewing though the blog and homepage. Video catalogs have also been made for the products that will also be available for viewing through those avenues.
During the promotion period, there will be a pop-up store and a photo exhibition to showcase the product planning process between Shinsegae and 2NE1.
On the 5th floor of Shinsegae’s main building, luxury brand ‘Chrome Hearts’ will open a pop-up store where the collaboration products that 2NE1 has participated in in terms of planning and design will be showcased.
The main products include tank tops, hood jumpers, pants etc, which amount to more than 20 items. These items will be sold exclusively in Korea for just a month, thereafter it will be available in Chrome Hearts stores worldwide.
In addition, the 5th floor of the main building will also contain a photo exhibition where you’ll be able to see 2NE1′s various looks.
Lee Bo Young, team leader of the brand strategy team of Shinsegae says, “We hope that through this campaign, Jeff Koons, Ewan McGregor and 2NE1 will be able to deliver a different image of Shinsegae and we will continue with the strategy of creating design and lifestyle that can be shared with consumers”.
Source: NSNPA
Translated by:nyldeabcd@YGLadies
Note: Shinsegae is a South Korean department store franchise, along with several other businesses, headquartering in Seoul, South Korea. The name of Shinsegae literally means “New World” in Korean. Its flagship store in Centum City, Busan, is the world’s largest department store, surpassing the Macy’s department store in New York City in 2009. (Wikipedia) The photo exhibition and pop-up store for 2NE1′s campaign will be held at Shinsegae’s main building, which is located in Seoul.
Thanks to everyone who sent us the tip!
(Source: ygladies.com)
SPOTTED: Mint Minzy in cool Swatch X JScott and grafik plastic -
Last May, Minzy tweeted two photos of herself rockin’ some cool accessories and a mint colored beanie.
The watch is the product of a Jeremy Scott x Swatch collaboration from A/W 2011. She is wearing the Limited Edition ‘New Gent‘ watch, that features a stylized sketch of Jeremy Scott printed on the glass. That is certainly one way to stay close to her designer buddy. kekeke The limited edition watches are sold out (OF COURSE!) but there are several available on Ebay for about $60-150USD.
Covering her eyes is a pair of the popular grafik plastic ‘David mirror series’ sunglasses. These specs appeal to the Minzy’s playfulness and the frames can easily be adjusted to their individual mood with detachable temples. Available on their site for ~$251USD.
MINT MINZY. yfrog.com/gzelatrpj yfrog.com/keopszfj
— Minzy (@mingkki21) May 3, 2012
Too bad we can’t really see her ring T_T. We’d totally by that Swatch if it had Minzy’s face on it 
Fashion IDs by bryologue & tazanya @ygladies.com
Collage by inrahrah@ygladies.com
FLASHBACK: Dara is ‘Hangin Tough’ in Vintage New Kids on the Block & Cheap Monday at PKL’s Starry Night Radio
On June 9, 2009, 2NE1 appeared on their very first radio show Park Kyung Lim’s Starry Night Radio. In addition to now legendary covers of Rihanna‘s “Umbrella” and Big Bang‘s “We Belong Together” the girls rocked some fierce fashions.
Dara showed off her New Kids on the Block pride in a vintage tee from the early 90′s. Though the shirt isn’t being sold by the boys anymore, you can catch sales of this and other New Kids on the Block T-shirts on ebay from time to time. She paired the tee with fabulous high-waisted jeans from Cheap Monday. This particular style is no longer for sale, but ASOS sells a wide variety of similar Cheap Monday jeans from $30USD – $90USD.
If you have never watched this show, there are some classic 2NE1 silly moments, and the girls’ covers are simply amazing. Our subbing team Royal Ace Subs subbed the entire show (posted below) or Forum members can download the full show HERE:
http://www.youtube.com/watch?feature=player_embedded&v=u-akn-YpTK4&list=PL4ACF8EBFFFD9C091
Fashion IDs by sookyoung@wordpress via kstyle, staff@ygladies.com
Collage by inrahrah@ygladies.com
Article by staff@ygladies.com
(Source: stylefiles.ygladies.com)
![[130519] YG’s CEO “Doesn’t matter whether she comes in last, CL should just enjoy it”
YG Entertainment’s CEO Yang Hyun-suk told 2NE1’s leader CL, who is to make a comeback on May 28 in for the first time as a solo in 4 years, “it doesn’t matter whether you come in last in the ranking, just enjoy it.” It was a heart-warming advice from CL’s boss.
YG’s personnel said on May 18, “the CEO said what he said because he has been watching CL working night and day on her solo comeback.” Yang is not worried or afraid of the outcome, he simply is giving CL courage, as he is more than well aware of CL’s potential in music. 2NE1 has released numerous big hits, and the comment is a testament to Yang’s affection for the artist and his high expectations.
There is a reason Yang told CL not to care about the “rankings.” Recently new songs has been flooding the music market and Yang understands clearly that being a temporary number 1 in the domestic music charts is far less important than letting people notice the hidden charms and uniqueness of CL. That is the key to success.
Such advice hints that CL is aiming for something more than just becoming a mainstream musician. It connotes that CL is preparing a unique character of her own that can give a pleasant surprise to the fans. She will bring something sensational.
The news on CL’s solo comeback was a surprise to all. Teddy, YG’s main producer who is the secret to many of 2NE1’s big hit songs, wrote another song. As soon as Yang heard it, he decided “the song suits CL best” and bulldozed the project in the blink of an eye.
So CL is now expected to make a comeback at the end of May, in the month where a number of female solo artists like Lee Hyori, Seo In Young and Ivy also made a comeback. Competition will be inevitable. 2NE1 has swept across rankings and was no doubt the leader of the female artists, but now the 23-year-old CL is left alone to compete with more experienced female musicians. It will be interesting to see what kind of music style CL will use as her “weapon” in the competition.
Just 10 days before the official comeback of CL, personnel from YG Entertainment said nothing about the big surprise except that CL will be making a comeback as a solo. There are no other hints like teaser images or even song titles. But it is YG, an Entertainment agency known for its idiosyncratic ways of promoting its artists. This time, it is their silence that is building up the curiosity of the fans more intensely than ever.
Source: YG-Life Blog
Reposted w/minor edits by staff@ygladies.com](http://24.media.tumblr.com/71f3038d37418c92ab1146bf6167abbd/tumblr_mn1wdccDSs1qc7c2ko1_500.png)
[130519] YG’s CEO “Doesn’t matter whether she comes in last, CL should just enjoy it”
YG Entertainment’s CEO Yang Hyun-suk told 2NE1’s leader CL, who is to make a comeback on May 28 in for the first time as a solo in 4 years, “it doesn’t matter whether you come in last in the ranking, just enjoy it.” It was a heart-warming advice from CL’s boss.
YG’s personnel said on May 18, “the CEO said what he said because he has been watching CL working night and day on her solo comeback.” Yang is not worried or afraid of the outcome, he simply is giving CL courage, as he is more than well aware of CL’s potential in music. 2NE1 has released numerous big hits, and the comment is a testament to Yang’s affection for the artist and his high expectations.
There is a reason Yang told CL not to care about the “rankings.” Recently new songs has been flooding the music market and Yang understands clearly that being a temporary number 1 in the domestic music charts is far less important than letting people notice the hidden charms and uniqueness of CL. That is the key to success.
Such advice hints that CL is aiming for something more than just becoming a mainstream musician. It connotes that CL is preparing a unique character of her own that can give a pleasant surprise to the fans. She will bring something sensational.
The news on CL’s solo comeback was a surprise to all. Teddy, YG’s main producer who is the secret to many of 2NE1’s big hit songs, wrote another song. As soon as Yang heard it, he decided “the song suits CL best” and bulldozed the project in the blink of an eye.
So CL is now expected to make a comeback at the end of May, in the month where a number of female solo artists like Lee Hyori, Seo In Young and Ivy also made a comeback. Competition will be inevitable. 2NE1 has swept across rankings and was no doubt the leader of the female artists, but now the 23-year-old CL is left alone to compete with more experienced female musicians. It will be interesting to see what kind of music style CL will use as her “weapon” in the competition.
Just 10 days before the official comeback of CL, personnel from YG Entertainment said nothing about the big surprise except that CL will be making a comeback as a solo. There are no other hints like teaser images or even song titles. But it is YG, an Entertainment agency known for its idiosyncratic ways of promoting its artists. This time, it is their silence that is building up the curiosity of the fans more intensely than ever.
Source: YG-Life Blog
Reposted w/minor edits by staff@ygladies.com
(Source: ygladies.com)
FLASHBACK: Shy CL in Huge Skull Tee in the first episode of 2NE1tv!
It feels like it was just yesterday when the 1st episode of 2NE1tv aired. In this episode, the girls were shooting for their first mini album and it seems like they came so far, music wise and fashion wise. In this nolgastic episode of 2NE1tv, our cute leader, CL, was spotted in a beige on black “Biggie Skull T-shirt” made by Swedish designer, Cheap Monday.
This shirt is a black cotton oversized T-shirt with a huge beige skull that covers about 90% of the front of the shirt. She pairs this punk-ish shirt up with plain black leggings and a high brunette ponytail with straight bangs. This exact shirt is currently sold out and will not be back in stock but you can buy similar here.
If you want to see this shirt in action by our very own CL, check out the very first episode of 2NE1tv: https://www.facebook.com/video/embed?video_id=1928049414559
Fashion IDs by sookyoung@wordpress/kstyle
Collage by inrahrah@ygladies.com
Article by Sunyeon@ygladies.com
(Source: stylefiles.ygladies.com)
Dara’s Celebration Tweets for Dadoong’s B-Day
#DA2OONGIE @mblaqcd good morning everyone!!! :) its so hard to take dadoongie’s picture and big doongie is still sleeping.. Hahaha
— Sandara Park (@krungy21) May 18, 2013
#DA2OONGIE @mblaqcd just one picture doong a… Just one pic!!! Omg… T.T twitter.com/krungy21/statu…
— Sandara Park (@krungy21) May 19, 2013
(Source: ygladies.com)
