vfiles’ Instagram: “2NE1’s Dara looking fly in that new HBA. Cop at shop.vfiles.com”
HBA stands for ‘Hood By Air’ an urban streetwear brand sold on vfiles’ site.
Launched in 2012, VFILES is a social platform for lovers of fashion entertainment featuring a vault of fashion media, original programing, and an online and in-person retail enterprise of hand-selected products. The “mysterious multimedia conglomerate” provides a unique perspective on fashion and pop culture that lies somewhere between entertainment, news, and total fandom.