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YGL PROJECT #36

Time flies by so fast! It's already 2014 and our precious leader Lee Chaerin, a.k.a. the baddest female CL, turns 23!!! This unforgettable date, February 26, is coming closer and closer, and it's a little bit painful to know that everything goes by too fast. All we can do is to seize the moment, and make CL's birthday meaningful and unforgettable event!.... READ MORE.

[140722] CL is nailtastic in quirky photos for Maybelline Korea’s ‘Graphic Nail’ Summer collection  

2NE1′s leader CL has brought out her glamorous nail art fingers for the new commercial for Maybelline’s Graphic Nail Look nail polish.

CL shows off three new summer colors from the product line during the promotional video. Maybelline also released a few chic and quirky pictures of CL showing off her claws.

Graphic Nail Look — is the fourth product that CL has endorsed for Maybelline’s summer collection. Along with the nail polish sets, she also promotes “pink alert” lipstick, “funky orange” bold matte lipstick, and “daring red” lip polish.

Meanwhile, 2NE1 along with other YG Entertainment’s artists will meet Korean fans on August 15 through “YG FAMILY 2014 WORLD TOUR: POWER IN SEOUL” at Jamsil stadium, Seoul.

If you missed the CF check it out below: https://www.youtube.com/watch?v=7tqmAj7wmrA

Source: Maybelline New York Korea, ttwigo

Edited by YGLADIES.COM  

140423 Seven Sense’s Xu Qi Man (许祺曼 七朵) Dancing to 2NE1 CL’s The Baddest Female

(Source: ygladies.com)

[140716] CL’s Instagram: Is CL the new endorsement model for HAZZYS?
CL posted the below photo without a caption on her Instagram. The photo looks like it could possibly be a B-cut from an upcoming promotional campaign. IF so, congrats to leader-nim.

Hazzys is an image store which shows its identity and culture through a mixture of modern sense and traditional style. Aside from handbag and accessories, the brand specializes in British traditional style clothing for men, women, and even dogs.
It was named  after a Cambridge Rowing Club known as the Hazzys club. This brand has become a remark in fashion industry in South Korea, the brand, part of LG fashion group holds several concept brands, a integral fashion group that aim to young people in its majority. The company possess more than 100 stores in Korea and they are expanded in other Asian countries, included China. The visual concept of its stores has western style accent. 
Although, the brand is not available in the US, the brand visibility has been appreciated in some player from Korea at the LPGA. One of the players that act as Hazzys ambassador is Na Yeon Choi.What is relevant for marketing purposes is the brand awareness raised with the multiples winning by Korean players wearing Hazzys golf in the LPGA and watched by millions in TV. 
Source: CL’s Instagram, golfrunway
Article by YGLADIES.com
 

[140716] CL’s Instagram: Is CL the new endorsement model for HAZZYS?

CL posted the below photo without a caption on her Instagram. The photo looks like it could possibly be a B-cut from an upcoming promotional campaign. IF so, congrats to leader-nim.

Hazzys is an image store which shows its identity and culture through a mixture of modern sense and traditional style. Aside from handbag and accessories, the brand specializes in British traditional style clothing for men, women, and even dogs.

It was named  after a Cambridge Rowing Club known as the Hazzys club. This brand has become a remark in fashion industry in South Korea, the brand, part of LG fashion group holds several concept brands, a integral fashion group that aim to young people in its majority. The company possess more than 100 stores in Korea and they are expanded in other Asian countries, included China. The visual concept of its stores has western style accent. 

Although, the brand is not available in the US, the brand visibility has been appreciated in some player from Korea at the LPGA. One of the players that act as Hazzys ambassador is Na Yeon Choi.
What is relevant for marketing purposes is the brand awareness raised with the multiples winning by Korean players wearing Hazzys golf in the LPGA and watched by millions in TV. 

Source: CL’s Instagramgolfrunway

Article by YGLADIES.com

 

(Source: ygladies.com)

 140715 CL for Maybelline Color Sensation Chic Pink

(Source: ygladies.com)

[140713] CL’s Instagram (chaelin_cl): “Thank you Japan for all your love and support #BLACKJACK #GZB”

[140713] CL’s Instagram (chaelin_cl): “Thank you Japan for all your love and support #BLACKJACK #GZB”

(Source: ygladies.com)

140713 CL at Incheon Airport back from Japan

As far as we know Bom, Minzy, and Dara are still in Japan.
Source: Newsen

(Source: ygladies.com)

[140701] Popteen Magazine asks 2NE1 about their favorite fashion trends {BOM Interview}

[Note: Click on the image if you have trouble reading, for the full size image.]

Popteen is a monthly teenage fashion magazine published by the Kadokawa Haruki Corporation in Japan. It is one of Asia’s top fashion magazines. The magazine is also published in Taiwan and Thailand, and has launched a web presence in the United States.

Scans by @me21bom and @yonzy2118

Translated by @C4Z93

(Source: ygladies.com)

140708 CL appears in new clip of Chanel’s haute couture runway show 

(Source: ygladies.com)

[UPDATED] 140708 CL at Chanel Haute Couture Show 

Source: Amina Attar

(Source: ygladies.com)

[140708] 2NE1’s CL recommends Funky Orange Look from Maybelline for this summer 

Maybelline updated their Facebook page with the new summer make up recommendation from their collaboration with 2NE1 leader CL.

After introducing the first color, Daring Red, this time Maybelline and CL introduced the new “Funky Orange” color from CL’s recommended lipstick, BOLDMATE.

Along with the editorial picture and CF, Maybelline also uploaded two behind-the-scene pictures where CL posed with her posh look for the commercial.2NE1's CL recommends Funky Orange Look from Maybelline 22NE1's CL recommends Funky Orange Look from Maybelline 3

Meanwhile, 2NE1 are currently still busy with their Japanese promotion, as well as their “All or Nothing” world tour concert.

Source: Maybelline’s Facebook & Ttwitgo
Reposted w/addition info by ygladies.com 

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