[CF] 120801 2NE1 for Adidas ‘all Originals Represent’ with Nicki Minaj, Jeremy Scott & Big Sean
On August 1, adidas Originals will officially unveil the newest chapter of the “adidas is all in” brand campaign featuring brand ambassadors such as Nicki Minaj, Big Sean, 2NE1, Derrick Rose and Jeremy Scott. The campaign will be led by the hero film “all Originals Represent” and celebrates creative spirit from New York to Tokyo and from Paris to Rio de Janeiro. As the name suggests, the campaign and film are intended to inspire fans to represent what they are all about.
The 360-degree campaign will be brought to life through various channels, including television, cinema, digital, retail and print. Additionally, the campaign will be activated worldwide through local events that challenge consumers to go all in and represent their crews and passions. Customer content created in the challenge will be presented at adidas.com/Originals and readers will have the opportunity to vote for the top crew or talent in their country.
“This generation is always looking for a chance to go all in to their own beat; an opportunity to show the world their passions and their talents. This campaign builds on the desire for self-‐expression, and we are enabling our consumers to share with us and the world their creativity, and what originality means to them,” comments
Hermann Deininger, CMO of the adidas brand.
“all Originals Represent” launches in the US on August 1st, and will continue to roll out globally throughout
August and September 2012. Consumers can submit content at adidas.com/Originals and take part in continuous challenges throughout 2012 to become the most original crew worldwide.
Recall from a recent Dara me2day, that the New Evolution Staff Team shirts, have the #represent slogan.
Looks like we should expect another awesome adidas CF soon.
[STYLE FILE] CL x Nicki Minaj: same clothes different feeling
★CL X JEREMY SCOTT X ADIDAS.. The outrageous celebrity designer Jeremy Scott was in Korea to participate in a photo shoot with 2NE1′s CL for Harper’s Bazaar magazine.
★Give Me All Your Luvin’ (Feat. M.I.A. and Nicki Minaj)..Cheerleader Nicki is wearing Jeremy Scott for Adidas Originals Jersey Bustier Top with front zip closure and adjustable spaghetti straps.
★One the many brands that 2NE1 wears is Jeremy Scott (Fall 2011)…CL wears colourful jackets like this quite often, and I like how this one has sort of a girly element to it. Based on what I’ve read, CL seems like a cute girl in real life. So I think this bold and colourful jacket suits her perfectly.
★Nicki Minaj wore this Jeremy Scott Fall 2011 Leather Jacket to the Casio Launch Party!~~
Jeremy Scott believes, devoutly, that “You should have fun with fashion.” He said it after the show, wrinkling his nose at some of his overserious fellow designers. “It shouldn’t be a church that you pray to,” he added. This from the guy who two seasons ago made a return-to-New York splash with little black dresses bedecked with crystal crosses—probably about as close to an ecclesiastical habit as he’s likely ever to get. And if fashion isn’t a fabulous sort of church, what gives with the first look in his Fall collection that hit the runway today—a metal-mesh tank digitally printed with a twisted version of the Coke logo: “Enjoy God”?
source: gulsah__SHIN21 // Reuploaded by: email@example.com
Who wore it better ?
In keeping with their moves toward global domination, 2NE1 is performing in Times Square today along with the other three MTV Iggy Best New Band finalists.
If this part of their launch is successful, they will be better positioned to make a dent in the US pop music market where many other popular Asian artists have failed before. Despite having huge fan bases overseas, artists that make their debuts in the US have generally been faced with lukewarm receptions. BoA’s self-titled English language release dropped in 2009 and barely dented the charts. Hikaru Utada (who to be fair, spent as much time in NYC as Japan coming up) attempted to make a genre-crossing album with 2004′s Exodus, which spawned a #1 single on the dance charts, but absolutely no impression elsewhere despite her work with hip-hop heavy weights like Darkchild and Foxy Brown. Utada’s 2009 English release This Is The One was designated a heat seeker with almost no radio airplay – but still only sold around 15,000 copies stateside. The Wonder Girls are still struggling to stay in the limelight after entering the charts with “Nobody” in 2009 but still trends fairly low. Se7en and Rain’s attempts never really got off the ground.
After watching good artists try and fail to make it in the US market, I began trying to find a pattern. Why was this happening? The reasons vary – particularly because artists often use their entry to the US as a kind of reinvention, which can be risky – but a big component is that American marketers/listeners had no idea what to do with them.
But, luckily for 2NE1, they have a secret weapon: Nicki Minaj.
It may seem strange to look at Nicki Minaj as the the person who put a crack in the Billboard ceiling big enough for 2NE1 to break through to the top spot, but it is her inherent strangeness and genrelessness that is opening the door for other women artists to bend the rules.
Both Minaj and 2NE1 are barrier breakers, crossing into pop music but bringing the swagger of rock and hip hop. For Minaj, she’s dominated the pop charts with rap ballads like “Super Bass,” and lent honeyed vocals and verses on Lil’ Wayne’s “Knockout”. 2NE1 is far, far more aggressive in appearance than more traditional pop groups like The Wonder Girls, which could have been a liability. But here too, Minaj’s eclectic fashion sense wins the day, as she’s appeared in everything from fetish gear to rococo swag:
Both Minaj and 2NE1 are also combatting societal scripts about what women of color can be. While Minaj occupies a space defined by feminist contradictions, she still actively defies the proper “place” for a black woman in the broader pop music space. Considering the limited spaces where black women are allowed to appear, it’s remarkable how Minaj has carved out a space for herself in both urban markets and the fashion industry. 2NE1 is facing off against stereotypes around Asian American women – particularly the submissive stereotypes that would push them out of the more aggressive sides of the pop and hip-hop scenes. Think about it – it was hard enough for Jin, an Asian American rapper that proved himself time and time again freestyling on 106 and Park, to get taken seriously in the US market even when signed to the Rough Ryders label. And despite putting in tons of work on the West Coast underground scene, there was no place on the airwaves for Far East Movement – until they completely overhauled their sound and image, sailing up the the charts with more simplistic rhymes and dance-oriented beats. Asian women have an even harder climb – the roles are even more constrained by race and gender expectations. Since I don’t follow folk and indie rock, I can’t comment on Thao Ngyuen’s presentation. But here’s 2NE1 – and they don’t fit anything that’s currently a path to radio airplay. And they for DAMN sure don’t fit the existing Asian stereotypes – I don’t see them getting a show on Cartoon Network anytime soon. Especially not with lyrics like this:
VIDEO: http://youtu.be/KQEabAesufg 2NE1 - CAN’T NOBODY (eng vers.)
Hell, they might even make it on hip-hop airwaves. On a recent trip to the airport, one of my local hip hop stations started playing “Party Rock” – and since everything’s got a dance beat on it nowadays, anything could happen!
What is also fascinating to me is their simultaneous acceptance and rejection of beauty. While Minaj and the 2NE1 crew are considered attractive by conventional standards, they each grapple with culturally influenced ideas of beauty. Early on in her career,I read an interview with Minaj where she responded to someone criticizing one of her more out there looks by saying something like “maybe I don’t feel like being pretty to you today.” In our culture, where women are marketed heavily based on their sex appeal, it was interesting to see Minaj reject that framework, even as she courts it. (She has also advised girls that sex appeal isn’t enough to get ahead.)
I thought of Minaj’s comments while listening to 2NE1′s “Ugly,” a track where four beautiful women identify with unattractiveness.
VIDEO: http://youtu.be/NGe0hHvAGkc 2NE1 - UGLY
2NE1 and Minaj’s embrace of unattractiveness/ugliness seems strange on its face, but it makes a lot of sense. For Minaj, rebelling against the tyranny of forced attractiveness (kind of like when men shout at you on the street to smile, when they have no idea who you are or what you are dealing with) is a way of maintaining the true self. It’s strange that not wanting to be pretty all the time is almost a revolutionary notion, but here we are. Along those same lines, 2NE1′s lyrics on “Ugly” refer less to a physical reality and more to an emotional state.
The idea that beauty is tied in with feelings of self-worth should be familiar to most folks, regardless of their awareness of feminist theory. But it is fascinating how many similarities emerge, whether we are talking about the tyranny of “thickness” or Korean women marching through the alphabet trying to find the perfect body line.
While both artists approach this from a different perspective, they are complicating the conversation around beauty in ways that generally haven’t happened in a long time. To build in a point of reference, it’s been eleven years since TLC dropped “Unpretty” and eleven years since Joydrop released “Beautiful.” Occasionally, a singer will vocalize feelings of insecurity around their looks – but since this isn’t popular, it isn’t often done. (Interestingly, 2NE1 balances “Ugly” with “I Am the Best” on their album – a song for all moods, I suppose.)
So, the chances are looking for for 2NE1 to gain a toehold in the American market – marketers and audiences only have to look at Minaj’s star to allow 2NE1 to shine.
요즘 윌오빠가랑 Nicki Minaj 부른 노래인데용~~~ 막 뮤비에 한국말이 무지하게나오네???^^ㅋㅋㅋ 우리가보고싶낭?? !!! 헐!!!! 옆에서 스탭이 윌 오빠가 진짜루 우리 보고싶다고 했다네요!!!ㅠㅠ 우리도 보구싶어요ㅠㅠ 암튼 뮤비 대박!!! *^^*
This is a recent song that Will oppa sang with Nicki Minaj~~~ In the M/V there seems to be a lot of Korean words huh???^^Ke ke ke Do you miss us?? !!! Heol!!!! The staff next to me said that Will oppa said he misses